Singapore, 1 February 2008 - For the first time in Asia, a competition between Asia's best coffee barista professionals will be held at an Asian level from 22nd to 24th April this year at the Singapore Expo. In conjunction with FHA2008 (Food&HotelAsia2008) the "Asia Barista Championship" will host professional baristas from all over the Asia-Pacific region to come and pit their skills against each other.
Asia Barista Championship 2008
The Asia Barista Championship is a regional event that seeks to develop the growth, quality and recognition of the Barista profession in Asia, as well as to cultivate a stronger appreciation and awareness of specialty coffee and the role of a barista in the specialty coffee industry. Participants from Australia, China, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand will congregate on one competition ground to compete for the title of "Asia Barista Champion".
This group of national champions will be judged by an esteemed panel of experienced international judges, including Mr. Christopher Short from Cafetto Australia; Mr. Meechai Amornpathanakul from the Barista Association of Thailand; Ms. Tuti H. Mochtar from the Specialty Coffee Association of Indonesia; Mr. Joe Hsu from Taiwan; Mr. Andrew Hetzel from CafeMakers; Mr. Jeffrey Dutton from Da Vinci Gourmet Australia; Mr. Richard Barkauskas from Hamilton Beach. The judges are grouped into the following teams: Four Sensory Judges, Two Technical Judges and One Head Judge.
During the Championship, each competitor will be required to serve each of the Four Sensory Judges, a single expresso, a single cappuccino and a single blended signature beverage of his/her choice, for a total of 12 drinks during the period of 15 minutes or less. Although four drinks of each category must be identical and served simultaneously, the competitor is not restricted to produce different latte art for the drinks prepared. The quality of the latte art will be taken into consideration for the "Best Latte Art Competition". Competitors will be judged based on the following criteria – Competition Area, Taste Evaluation, Beverage Presentation, Technical Skills and Judges Total Impression. Other awards in the Championship include the "Best Espresso Trophy" and "Best Blended Signature Beverage Trophy".
The Asia Barista Championship is jointly organised by Singapore Exhibition Services, organiser of FHA2008; Kerry Ingredients Asia, one of the largest and most technologically advanced ingredients companies in the world producing application specific ingredients for the world's leading food manufacturers and foodservice companies; and the Singapore Coffee Association, established to represent all sectors of the coffee industry.
La Marzocco is the exclusive sponsor of the Championship for its Expresso Coffee Machines. Other sponsors include Da Vinci Gourmet, Greenfields, Hamilton Beach Commerical, Coffex Coffee, Mahlkonig, Cafetto, and Purence. The Championship is endorsed by several international associations, such as the Barista Association of Thailand, China Coffee Association Beijing, Taiwanese Association of Specialty Coffee (T.A.S.C.), The AustralAsian Specialty Coffee Association (AASCA), The Indonesian Specialty Coffee Association of Indonesia, and the Singapore Coffee Association.
"The F&B industry in Asia has witnessed a rising interest in the Barista profession, fuelled by the growth in consumer understanding and appreciation for specialty coffee. Through the Asia Barista Championship, we hope to raise the bar of the Barista professional knowledge and expertise, cultivate closer ties within the Barista profession in Asia, and meet the market's growing demands for higher quality and greater range of specialty coffee," said Ms. Ting Siew Mui, Singapore Exhibition Services' Project Director of FHA2008.