New Product Development

At the moment Gilkatho is in the middle of developing three new products.  Over the past 8 years we have distributed products from suppliers whom have done the product development and the market positioning.  With these new products we are developing the taste, the market position and the roll out.  Exciting times which also draws on our many skills.

 

The first product, CAFIN8, is now available on our shelves and is being rolled out to customer sites.  It is a new mixture of soluble products which are suitable for use in vending and dispensing machines.  The range includes hot chocolate, cappuccino topping and a Colombian gourmet coffee.

 

The next two are currently in the taste profile stage.  We have already signed off on the branding and packaging having completed the market focus group in October.  In house feedback on the blends is encouraging - we love them.  I did some "blind" testing yesterday with a customer and they preferred a more traditional blend.  We have some more product being produced this Friday and we'll adjust our recipe based on this feedback.

 

I'm looking forward to these latest products which we are planning to launch in February as then we will start actually selling them....the most prolific customers so far are in our in-house drinkers whom don't pay!