International Coffee Trade Fair
16.10.05
For five days SIC - the International Coffee Trade Fair - which forms part of Host from 21 to 25 October in the pavilions of Fiera Milano Nuovo Quartiere in Milano - becomes the world point of reference hub where information circulates about anything to do with the coffee world.
This Fair concentrates on a thriving market where, in Italy alone, 30 million cups of coffee are drunk each day and where the daily consumption reaches 200,000 kgs (source: Fipe 2004). These are figures that make this drink - which reflects Italian style throughout the world - the king of all drinks. This is the reason for the multitude of events, conferences and discussion groups that are planned for SIC which deals with these developments by inviting major exhibitors such as Brasilia and sector experts to address the Fair.
Operators and others alike will provide ideas and drive to better understand this business and create interesting opportunities for professional development.
Coffee is discussed in all its guises at SIC. From an economic point of view, by analysing the fluctuation in its price, and by research into approaches to consolidate the sector. It is also viewed from a qualitative and sociological point of view with studies into new technologies and the discovery of new social trends linked to its consumption.
There is also the training aspect. There is a large area devoted to training where topical themes such as qualifications and legalisation of training schools for the baristi who require even higher skill levels. A further development at this show is the "1st International Symposium on Coffee Servings" organised by the Consortium for the Development and Protection of Standards E.S.E (Easy Sharing Espresso). It is an event aimed at trying to move the coffee servings segment away from a concept of being a simple commodity to that of being a service for the consumer. These represent only a few of the highly significant examples of the sector's vitality.
Quality, professionalism and service are the key words which characterise the 18th SIC show - the International Coffee Trade Fair. A Fair that again this year is confirmed as providing a unique environment and opportunity for all those operating in this sector.
For more information visit http://www.expocts.it/
This Fair concentrates on a thriving market where, in Italy alone, 30 million cups of coffee are drunk each day and where the daily consumption reaches 200,000 kgs (source: Fipe 2004). These are figures that make this drink - which reflects Italian style throughout the world - the king of all drinks. This is the reason for the multitude of events, conferences and discussion groups that are planned for SIC which deals with these developments by inviting major exhibitors such as Brasilia and sector experts to address the Fair.
Operators and others alike will provide ideas and drive to better understand this business and create interesting opportunities for professional development.
Coffee is discussed in all its guises at SIC. From an economic point of view, by analysing the fluctuation in its price, and by research into approaches to consolidate the sector. It is also viewed from a qualitative and sociological point of view with studies into new technologies and the discovery of new social trends linked to its consumption.
There is also the training aspect. There is a large area devoted to training where topical themes such as qualifications and legalisation of training schools for the baristi who require even higher skill levels. A further development at this show is the "1st International Symposium on Coffee Servings" organised by the Consortium for the Development and Protection of Standards E.S.E (Easy Sharing Espresso). It is an event aimed at trying to move the coffee servings segment away from a concept of being a simple commodity to that of being a service for the consumer. These represent only a few of the highly significant examples of the sector's vitality.
Quality, professionalism and service are the key words which characterise the 18th SIC show - the International Coffee Trade Fair. A Fair that again this year is confirmed as providing a unique environment and opportunity for all those operating in this sector.
For more information visit http://www.expocts.it/
posted by Wayne Fowler | 9:18 AM
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