Milan Show Opens Tomorrow

My inbox received a good reminder of the importance of well time and meaningful communication. This morning I received a polite
email from the organisers of the Milan show which contained the essential information all in one place.

Travel & parking information
Opening hours
Info on the free shuttle bus system
Plus a list of events (in pdf format for off line reading on the plane.)

A similar effective email was received yesterday from British Airways with a summary of all the important information that I need fo
rtravelling with them. Times & transit info.

The more we can see email being used "in context" instead of the worn "boiler plates" the better.