Revolutionary Home Roasting Method
7.8.04
A company based in Nevada, USA, has developed a process that allows for a fresh-roasted, better tasting cup of coffee and the results are impressive.
Smiles Coffee has been test-marketing the new system, which allows consumers to complete the final stage of the roasting process in their microwave in less than 60 seconds. The coffee is then immediately ground and brewed, resulting in a fresher, more flavourful cuppa.
The company has applied for a patent on the unique process. "We believe our 'final roasting' process will have the impact on the coffee industry that microwave popcorn and microbreweries had on their industries," stated Michael Calderone, President and CEO of Smiles Coffee. "This process simply allows for a fresher, better tasting coffee, and the results speak for themselves."
(From an original article at Yahoo Financial News)
Smiles Coffee has been test-marketing the new system, which allows consumers to complete the final stage of the roasting process in their microwave in less than 60 seconds. The coffee is then immediately ground and brewed, resulting in a fresher, more flavourful cuppa.
The company has applied for a patent on the unique process. "We believe our 'final roasting' process will have the impact on the coffee industry that microwave popcorn and microbreweries had on their industries," stated Michael Calderone, President and CEO of Smiles Coffee. "This process simply allows for a fresher, better tasting coffee, and the results speak for themselves."
(From an original article at Yahoo Financial News)
posted by Wayne Fowler | 5:20 PM
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